Welcome to the second installment of the Great Commercial Series.
Today’s feature is the Cars.com ad, with the singing second head. The first, and in my humble opinion, best one of these is the one where a seemingly normal guy is talking to a car salesman, when a smaller version of him pops up from behind him singing about which car he wants. The man is wearing a brown jacket and tan turtleneck. His mini-head is perched on the top of an arm-like appendage which comes jutting out of his back. The mini-head is wearing the same brown jacket and turtleneck – so adorable in an “Alien” sort of way.
The guy appears somewhat embarrassed by his micro-cephalic alter ego, which he introduces as his “confidence”. The mini-me head has no regard for his larger twin as he dances around on his long neck and belts out his cocky, arrogant choices of cars in a soul falsetto (Considering the tiny size of his head, maybe the falsetto isn’t so false).
In another one of these ads, a woman with a massive bouffant hair style has a miniature version of herself emerge from her tresses and sing a Natalie Merchant kind of ditty about her desire for “this car, no no not that one”. Recently a new one showed up with a curly haired guy playing a harmonica above the head and under the hat of his host. While those commercials are good, neither one touches the first one for entertainment value.
The beautiful part of this ad is that everyone can identify with the little head with the desire to sing about getting what they want without any qualms. We’ve all got a second head of our own, and we can hear them singing if we try. They belt out “The long-line at the grocery store blues” or the heavy metal classic “Geriatric in the passing lane and your blinker’s on for 7 miles” and of course the rap classic, “You got something in your teeth, fool“.
Here’s a link to the commercial on Youtube. Use the back button on your browser to come back to this blog to give me your comments and likes, or I’ll grow a second head out of my ear and give you another piece of my mind.