I came across a video recently. The LG company, in an attempt to show how incredibly life-like their 84 inch HD TV is, decided to scare some innocent people half to death. As pranks go, this one was deviously clever and well executed.
Frightening people and then laughing at their reactions is nothing new. It’s been a staple of man’s entertainment since the beginning of time. A Neanderthal named Toorah grunted to his cave neighbor Oog to watch out for that saber toothed tiger behind him. Oog whirled around raising his club in defense, but found nothing. He turned back to find Toorah and his buddy Chrok rolling in the dirt laughing at his startled reaction. Oog swore to himself to never fall for it again. Eventually the three of them got back to hunting giant ground squirrels and finding suitable mates – though as Toorah liked to point out, not necessarily in that order.

LG, or more accurately, its ad agency, raised the bar significantly on the old “Look out behind you!” gag. They put the horror behind the trickster and let the victims see for themselves. Instead of a saber toothed tiger, they went with a meteor strike and apocalyptic explosion. These poor people, who were there to apply for jobs, were then scared beyond their wildest nightmares while several cameras captured every second of it. In the end, the lights came back on, and a troupe of behind-the-scenes pranksters came in and let them in on it. It was all a joke! It turns out that the city didn’t get leveled by a flaming rock from outer space. By the way, there’s not really a job for you to apply for either.
I would have liked this commercial a whole lot more if the applicants actually received jobs. They could have come into to work for a few months and under-performed. When the bosses called them on their lack of productivity, they could shrug and tell them that they thought it was just an elaborate hoax and that no one was actually expecting them to finish the Rodriquez proposal. The applicants might have been more productive, but they’d often spent their workdays sitting at their desks trying to come up with payback pranks for their employer.
I’m writing this blog to give fair warning to all of you.
I don’t consider myself a violent person. Nor do I foresee myself applying for any jobs anytime soon. In the event that you trick me into thinking the world is seconds away from total annihilation and that my death is imminent, it will not go well. My relief will be brief, followed quickly by a violent backlash. If your actions result in me crapping my finest interview suit, there will be consequences which will far exceed my bill from the dry cleaner. In fact, I’m guessing that my reaction may result in some dental bills for you and your cohorts. There’s not a judge in the world who’s going to find me guilty of assault. I just hope you keep the cameras running while I pummel you.
You’ll rue the day you played a trick on David J. Oog.